Fonts In Use: BostonGlobe.com →
Stephen Coles:
Despite the emphasis on maintaining the newspaper’s identity, BostonGlobe.com is not merely a skeuomorphic replication of the printed paper. Font sizes, column widths, and navigation are informed by best practices in digital media, and specifically “responsive” design, resizing and repositioning text and images for optimal viewing at any window size. Not every window width results in a beautiful page, but overall it’s a much better and more consistent experience from the big screen to the iPhone than most digital newspapers today.
The calculus of brand consistency vs. page weight is critical in making decisions about typography on the web, particularly for a responsive site that will see significant mobile browser use.
This is as complex a case study as you’ll find on the subject, and the insight from Miranda Mulligan, Upstatement and Filament Group is invaluable.
