Please let this not be the future of reading on the web →
Rian van der Merwe:
As advertising clickthrough rates continue to drop, the ads become more desperate and invasive, and readers are starting to notice and do something about it. I’m doing the majority of my reading in RSS and Instapaper where I can read in peace without being pummeled by distractions.
The chorus decrying the exodus of readers to quiet alternative reading experiences is growing. My hope is that this exodus will serve as a wake-up call to publishers deluded in their belief that readers have an endless well of patience to endure intrusive advertising and cluttered pages.
Required reading for editorial experience designers.
