Where Are All the Ed-Ex Designers? →
Khoi Vinh:
I would guess that there are less than a few dozen people in the world who can create superb software for editorial products, who can combine the holistic, systems-level thinking of UX with the incisive storytelling instincts of editorial design. I’m not even talking about a designer who can ‘do both,’ who can create a great digital publication one day and then create a great print publication another day. There are almost assuredly even fewer of those in the world, if any.
Instead, I’m talking about the kind of person who can build a great digital product out of great editorial content, a difficult enough challenge on its own. For lack of a better term, I call them editorial experience (or ‘ed-ex’) designers. A few of them include Marcos Weskamp from Flipboard, Oliver Reichenstein from iA, Ian Adelman from NYTimes.com, and the now-independent Mark Porter, formerly of The Guardian. There are more names than just these of course, but not very many.
Editorial experience design is delightfully clarifying in what seems like an endless stream of job titles assigned to those of us who do the work of shepherding the digital product design of media organizations.
