Monday, September 12, 2011
Hiawatha Bray, for the Boston Globe:
Building BostonGlobe.com meant thinking about how to publish for people who often do not use traditional desktop computers. Globe developers knew that readers will be just as likely to view the site on smartphones, tablet computers, and even televisions. That meant figuring out formats to fit a host of gadgets varying in screen size, computing power, and storage capacity.
Many companies have addressed the format issue by building different versions of a site - one for desktop computers, another for mobile users. Or they build customized software apps for different mobile devices.
BostonGlobe.com developers, with help from the Boston Web design company Filament Group, have adopted a different approach, called “responsive Web design.’’ It is a way of building sites that vary their appearance and features depending on the device used to access them, so the same page, with no alterations, looks just right whether it is displayed on a large desktop monitor or on a smartphone.